is rolling out the green carpet for the NFL Draft, opening the Luxury Locker Room with more than 25 brands for locals and visitors to explore. To make this possible, the Luxury Locker Room is partnering with , a non-profit store that celebrates the people, places, and products of the city.
To celebrate the Draft and Detroit, The Luxury Locker Room will offer a one-of-a-kind shopping experience that features retail capsules from a selection of the brands located at the Somerset Collection. Local artists will be in residence to engrave fragrance bottles, personalize luggage tags, and even customize sneakers with graffiti art, too.
Shoppers can enter to win a Tumi bag, a Lily Pulitzer suitcase filled with products, or one of two Cartier sunglasses. For children visiting The Luxury Locker Room, a LEGO bar will be on-site where they can select a kit or draft their favorite team colors into their custom box.
Each shopper who visits the Locker Room will receive a designer accessory or home-good gift from one of Somerset Collection鈥檚 primer retailers.
The Luxury Locker Room, located on the second floor of The Metropolitan Building of Somerset Collection Studio, will open noon-8 p.m. every day, April 17-27, with extended hours the weekend of the Draft.
鈥淲e make it our mission to support Detroit and all the city does to attract world-class events to our region,鈥 said Nathan Forbes, managing partner of , in a press release. The Forbes Company is Somerset Collection鈥檚 developer and owner.
The Detroit Shoppe carries top brands from local institutions and artists, including , , , , the , and many more. Since opening in 2010, the Detroit Shoppe has donated more than $4 million to over 100 charities in the city.
For more information on The Luxury Locker Room, visit , and for more community development news, visit hourdetroit.com.
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