Rihanna’s lingerie, innerwear, and apparel brand is celebrating its first Michigan store in downtown Detroit with a grand opening on Aug. 30.
Fans of the musician and her line of size-inclusive sleepwear, loungewear, sportwear, and more, can attend the opening at Bedrock’s , just a quick walk from Shinola, and enjoy live music accompanied by refreshments and special giveaways, starting at 10 a.m.
“Through accessibility and convenience, we want to ensure that Savage X Fenty’s customers can shop and explore the brand on their own terms,” Vanessa Wallace, Chief Marketing Officer of Savage X Fenty, said. “With our new store, we hope to reach all of Detroit and provide more opportunities to engage with our products firsthand.”
This location is one of several that are opening across the U.S., with others planned to open by the end of the year in Miami, Boston, St. Louis, and Glendale, bringing the total to 14 stores.
At this location, metro Detroiters can expect to shop accessibly-priced styles across various types of products, like bras, panties, and bodysuits, as well as men’s underwear and sleepwear, in size ranging from XS to 4X.
“Detroit is a city known for its culture, experience and art, so it makes perfect sense why a cutting-edge brand such as Savage X Fenty chose downtown Detroit for its first Michigan storefront; both the globally recognized brand and our city are known for bold fashion, ingenuity and creativity,” Bedrock COO Ivy Greaner said. “The addition of Savage X Fenty to the Bedrock portfolio is an important step in our ongoing mission to cultivate a vibrant downtown for Detroit residents and visitors, full of destination shopping, dining and entertainment experiences.”
To learn more about Savage X Fenty, visit .
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