Atwater Brewery, a Rivertown staple, has announced plans to celebrate their 20th year in the craft beer industry with a special chartable beer release in addition to their annual celebration.
Over the past two decades, Atwater has expanded operations and now distributes beer and spirits to 21 states and three international markets, operates three taproom and biergarten locations, and is on pace to produce 50,000 barrels of beer in 2018.
The Inspiration and the Beer
Hey Diddle Diddle, a wheat ale with apricot, blood orange, and rose petal, is the result of a brewing collaboration with Jagged Mountain Brewery in Denver, which originally produced the beer to much acclaim.
The beer will initially be available on draft and in 12-ounce bottles, starting in Lansing on September 9 at the Fieldhouse and Kellogg Center. The Grand Rapids and Detroit markets follow before it becomes available state-wide.
The name Hey Diddle Diddle honors Michael Sadler and comes from a successful fake punt play by run by Michigan State against Iowa in MSU鈥檚 2013 Rose Bowl season.
Sadler, an All-American football player, four-time Academic All-American, home brewer, and craft beer enthusiast, died from injuries sustained in an automobile accident in 2016.
Sales of Hey Diddle Diddle will benefit the Michael Sadler Foundation, a philanthropic organization founded by Michael鈥檚 mother, Karen Sandler. The foundation is dedicated to supporting programs and awards that represent Michael鈥檚 key values: academic excellence,听athletic achievement, character strength, and leadership.
鈥淭his beer and the foundation are meant to celebrate the commitment to excellence that Mike showed in every aspect of his life. Atwater and Jagged Mountain are the perfect partners to help continue on his legacy and help his foundation support others who share his commitment,鈥 said Karen Sadler.
鈥淭o celebrate our 20th Anniversary, we wanted to do something to give back to our hometown market,鈥 said Mark Rieth, Atwater owner.听鈥淭he Hey Diddle Diddle beer was the perfect opportunity to produce a balanced, effervescent wheat ale while honoring Mike鈥檚 legacy.听He was more than just a great Spartan both on and off the field; he was a great person who was loved by everyone who knew him.听This beer and his foundation can help to honor his legacy.鈥
The Party
September 16, from noon 鈥 11:30 marks the time for Atwater鈥檚 annual Bloktoberfest celebration.
Live music includes performances by The Reverend Peyton鈥檚 Big Damn Band, Orbitsuns, The Gasoline Gypsies, Steve Drzewicki Band and more.
German food will be available for purchase as will Atwater brews, including Hey Diddle Diddle.听 Admission is free.
Atwater Brewery
237 Joseph Campau, Detroit 48207
听
|
| 听 |
|
