Round Barn Winery, a family-owned business that has been operating in the small village of Baroda since 1992, has experienced success at its three southwest Michigan locations for years. Now the winery is releasing its first retail products 鈥 canned Crantini and Red Sangria 鈥 in 150 grocery stores across the Midwest. This includes retailers in metro Detroit counties such as Wayne, Oakland, Livingston, Macomb, Washtenaw, Lapeer, and St. Clair.
Although Round Barn has sold bottles of its wine from its southwest locations, the varieties now being released in cans were previously only available at the winery鈥檚 taprooms and other southwest Michigan bars. The Crantini combines cranberry and lemon concentrates with white wine and vodka. The drink is a signature of Round Barn Winery鈥檚 summer Jammin鈥 in the Vineyard events. The other newly packaged product, Red Sangria, blends the winery鈥檚 red wine with natural peach, lemon, and cranberry concentrates.
The products are free of high-fructose corn syrup, as well as artificial colors and flavors. Both the Crantini and the Red Sangria come in 12-oz. cans. They will be available in metro Detroit stores starting in mid-May.
Matt Moersch, CEO of Round Barn Winery parent company Moersch Hospitality Group, says Michiganders usually look to Traverse City for Michigan-made wines. However, he wants to spread the word that southwest Michigan wine is equally as good. 鈥淚鈥檓 really just hoping that it brings more awareness of Michigan wines in the craft industry,鈥 he says.
Moersch is especially excited to offer canned wines, he says, because they鈥檙e still a fairly new experience for many consumers. Canned wine only started gaining traction four or five years ago, but since then, sales have taken off. In fact, a study done by Neilsen found that sales of canned wine have increased by $26 million in the past seven years.
Moersch says this is because of the convenience of single-serving canned wines. He believes they鈥檙e easier to consume than traditional full-bottle wines. 鈥淧eople can take it on their boat, the beach, or the golf course,鈥 he says. 鈥淚t鈥檚 become more of the norm.鈥
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