Blake鈥檚 Hard Cider, based in Armada, has announced its newest cider, Rainbow Seeker, which will benefit The Human Rights Campaign (HRC), a leading LGBTQ civil rights organization. Proceeds from sales of the cider will fund a $40,000 donation to HRC, which will be used fund civil rights and equality programs.
The cider is the first installment in Blake鈥檚 Kinder Cider series, which aims to bring awareness to social and environmental issues.
鈥淥ur brand has grown quickly, and with that evolution comes opportunity to make a difference and to bring awareness to social and environmental issues that have great personal and communal meaning,鈥 says听 Andrew Blake, owner and founder of Blake鈥檚 Hard Cider, in a release. 鈥淎s with everything we do at Blake鈥檚, we鈥檒l do what we believe is right.鈥
The semi-sweet blend, infused with real pineapple and a hint of sage, will be available on tap at select locations on April 27 and features a 5.5 percent ABV. In May, customers will find the tropical cider available in six-packs at most midwest Meijer locations and all Michigan Krogers.
Blake鈥檚 has also announced that it will partner with retailers, distributors, and other businesses to host events during Gay Pride Month in June and in the fall for National Coming Out Day.
鈥淲e鈥檒l produce 120,000 cans and we鈥檒l distribute those cans to 19 states,鈥 said Blake. 鈥淲e see it as 120,000 great opportunities to encourage people to be kind, support equality and simply be good to one another.鈥
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